This is Episode 006 of GAF's Contractor's Corner podcast, the show where we interview contractors and roofing professionals about the factors that are driving their bussiness. Don Kilcoyne is our host. Join the conversation by posting in the comments section on the GAF ProBlog or on social media, subscribe to the show wherever it is you get your podcasts, and email your questions and feedback to our team at ContractorsCorner@gaf.com.
Our guest this week is Andy Lindus, of Lindus Construction. Lindus Construction has been in business since 1979; Andy and his brothers are the second generation of owners. Andy believes that every encounter with a client is an opportunity to earn a customer for life.
Andy discussed why managing your brand is so important in the age of HomeAdvisor and Angie's List. He gives us insight on his unique approach to sales as well as the unique value proposition he gets from working with a manufacturer like GAF.
(2:09) Unique approach to sales
(3:36) Farming roots
(4:53) The Lindus Construction brand
(6:05) Andy's radio show
(8:32) The GAF brand
(10:53) Selling the Golden Pledge
(13:12) Reputation management
(14:43) One piece of advice
(17:25) What percentage of customers finance?
(19:38) StainGuard Plus
(21:20) The Lindus selling technique
(22:32) Learn more about Lindus Construction
Learn more about what we discussed in this episode:
Connect with us:
GAF on Twitter @gafroofing, Facebook, and on the Web.
Lindus Construction on Twitter @LindusCon, Facebook, Houzz, and on the Web.
Email GAF Contractor's Corner at ContractorsCorner@gaf.com.